Masterclass: Crafting & Selling Handmade Dolls online - 20 hours

Masterclass Content Outline: Handmade Dolls

1. Introduction to Handmade Dolls

   • Overview of the course
   • Importance of handmade dolls in the art and craft industry
   • Duration: 30 minutes

2. Developing Your Character Concept

   • Inspiration sources
   • Character sketching and design basics
   • Finalizing character details (color, size, features)
   • Duration: 1 hour

3. Basics of Pattern Making

   • Introduction to pattern design for dolls
   • Tools and materials needed
   • Step-by-step guide to creating your first pattern
   • Duration: 1.5 hours

4. Creating Master Models

   • Transitioning from patterns to master models
   • Materials and techniques for master model creation
   • Fine-tuning details for production
   • Duration: 2 hours

5. Mold Making Techniques

   • Overview of mold making for dolls
   • Choosing the right materials for molds
   • Step-by-step mold creation process
   • Duration: 2 hours

6. Crafting Your Dolls

   • Selection of materials (fabric, filling, accessories)
   • Sewing, assembling, and finishing techniques
   • Quality control and consistency in production
   • Duration: 3 hours

7. Painting and Detailing

   • Techniques for painting faces and details
   • Adding unique features to personalize your dolls
   • Duration: 2 hours

8. Introduction to the Business of Art

   • Understanding the art market
   • Identifying your target audience
   • Branding and storytelling for your art
   • Duration: 1 hour

9. Pricing Strategies

   • Cost calculation (materials, time, overhead)
   • Competitor analysis and market positioning
   • Pricing for profit
   • Duration: 1 hour

10. Marketing Your Art

    • Developing a marketing plan
    • Online and offline marketing strategies
    • Building an online presence (website, social media)
    • Duration: 1.5 hours

11. Selling on Platforms like Etsy, Amazon, eBay, and Shopify

    • Setting up shop on each platform
    • Listing optimization (photos, descriptions, SEO)
    • Managing orders and customer service
    • Duration: 2 hours

12. Scaling Your Business

    • Expanding your product line
    • Outsourcing and automation
    • Collaborations and partnerships
    • Duration: 1 hour

13. Conclusion and Next Steps

    • Recap of key takeaways
    • Creating a business plan
    • Encouragement and motivational close
    • Duration: 30 minutes